THE RIGHT AUDIENCE FOR BRANDS
THE MOST SPECIFIC SOLUTION TO HELP EVERY BRAND REACH THEIR DESTINATION.
Our media ecosystem organically reaches more than 67% of the Latin American population on a daily basis. We leverage unique advanced targeting tools to create audience segments and maximize investment effectiveness and efficiency across TV, Digital and Social.
Behavioral targeting
On linear TV (Ibope + TGI Data Fusion)
An innovative way to implement TV campaigns with more data, more technology and guaranteed audience results to get across the message to the specific target of each brand, thus optimizing the effectiveness and efficiency of the whole campaign.
Official launch in Latin America in 2020. 226 successfully implemented campaigns for 72 advertisers with 97% of guaranteed compliance and an average lift of 14%.
An innovative way to implement TV campaigns with more data, more technology and guaranteed audience results to get across the message to the specific target of each brand, thus optimizing the effectiveness and efficiency of the whole campaign.
Official launch in Latin America in 2020. 226 successfully implemented campaigns for 72 advertisers with 97% of guaranteed compliance and an average lift of 14%.
ADVANCED TARGETING
With database fusion and audiences segmentation.
GUARANTEED EFFICIENCY
With continuous CPR/CPM optimization
CONTEXTUAL EFFECTIVENESS
With placement in contents suitable for the brand
Precision Targeting
On paid Social (AT&T, DIRECTV, WarnerMedia 2st Party Data + Platform Data)We take the branded contents posted on our social networks and Youtube to specific audience clusters, maximizing engagement and ensuring results.+50 million impressions and +25 million guaranteed views in 2020 for the best branded content produced in Latin America
on digitalCombining Owned & Operated Properties with the expanded digital ecosystem connected to Xandr’s marketplace, we can now reach audiences at scale across a variety of audience segments.