THE RIGHT AUDIENCE FOR BRANDS
THE MOST SPECIFIC SOLUTION TO HELP EVERY BRAND REACH THEIR DESTINATION.
Our media ecosystem organically reaches more than 67% of the Latin American population on a daily basis. We leverage unique advanced targeting tools to create audience segments and maximize investment effectiveness and efficiency across TV, Digital and Social.
Behavioral targeting
On linear TV (Ibope + TGI Data Fusion)
An innovative way to implement TV campaigns with more data, more technology and guaranteed audience results to get across the message to the specific target of each brand, thus optimizing the effectiveness and efficiency of the whole campaign.
2021 record year: 645 successfully implemented campaigns for more than 100 advertisers in Latin America, with 92% guarantee compliance and 24% average lift in KPI optimization .
An innovative way to implement TV campaigns with more data, more technology and guaranteed audience results to get across the message to the specific target of each brand, thus optimizing the effectiveness and efficiency of the whole campaign.
2021 record year: 645 successfully implemented campaigns for more than 100 advertisers in Latin America, with 92% guarantee compliance and 24% average lift in KPI optimization .
ADVANCED TARGETING
With database fusion and audiences segmentation.
GUARANTEED EFFICIENCY
With continuous CPR/CPM optimization
CONTEXTUAL EFFECTIVENESS
With placement in contents suitable for the brand
Precision Targeting
On paid Social (AT&T, DIRECTV, WarnerMedia 2st Party Data + Platform Data)
We take the branded contents produced on our social networks and Youtube to specific audience clusters, maximizing engagement and ensuring results.
on digital
Combining Owned & Operated Properties with the expanded digital ecosystem connected to Xandr’s marketplace, we can now reach audiences at scale across a variety of audience segments.