THE RIGHT KPIS: WE’RE COMMITTED TO PERFORMANCE
WHETHER YOU PLAN FOR UPPER, MID OR LOWER FUNNEL
Communication strategies to face the business challenges of the brands that take the target from brand awareness to sales conversion: GUARANTEED IMPRESSIONS, TRPs, VIEWS | AD HOC STUDIES | TV ATTRIBUTION
ATTRIBUTION MODEL
We use attribution TV models to attribute the specific impact of each spot to the brand KPI, thus optimizing the investment and the mix of creativity, formats, channels, days and times to maximize sales. The same as what the brand does with its digital performance.
2021 record year: 25 pure performance campaigns successfully implemented for 16 advertisers in different business verticals in 7 Latin American markets.
2021 record year: 25 pure performance campaigns successfully implemented for 16 advertisers in different business verticals in 7 Latin American markets.